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Dean Altaf Merchant in 2021

Dean Merchant ranks 11th most impactful advertising researcher in the world

August 5, 2021

A recent study conducted by Ford, Bezbaruah et al., and published in the Journal of Business Research ranks Professor Merchant as the 11th most impactful advertising researcher based on citations.

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He was ranked 25thin the world based on number of articles published. This bibliometric study examined papers published in 16 journals (across advertising, marketing, interdisciplinary, journalism & communication, and business disciplines) over the time period of 2008-2019.

A total of 1,532 articles were published on advertising topics in the said time period by a total of 3,064 authors (the full paper can be accessed at https://authors.elsevier.com/a/1dTnUXj-jYFPw)

VIEW THE FULL ARTICLE
Dean Altaf Merchant at his office viewpoint in the Milgard Suite on the 4th floor of the Dougan building (DOU 401)

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