Incogify LLC Founders Win 2022 Fintech Incubator Challenge

(Photo above: Jennifer Reed from Sound Credit Union, left, and Michael Helser from the UW Tacoma Center for Business Analytics, right, present $10,000 check to Gaganjeet Singh and Arshdeep Mann, co-founders of Incogify LLC and winners of the 2022 FinTech Incubator Challenge.)

The Center for Business Analytics in the Milgard School of Business, in partnership with Sound Credit Union, announced Gaganjeet Singh and Arshdeep Mann as the winners of the 2022 FinTech Incubator Challenge. Singh and Mann are the founders of Incogify LLC, a company whose mission is to simplify insurance shopping using a cloud-based app.

Sound and UW Tacoma launched the financial technology competition in 2021 to identify innovators interested in creating financial tools to help consumers build confidence in their financial decision-making.

The Incogify app is designed to protect consumers’ personal information, providing a truly anonymous insurance shopping process. “No one likes to spend hours shopping for insurance every few months or years, and no one likes spam,” said Arshdeep Mann, who is a junior at UW Tacoma getting a degree in computer science and systems.

Finalists in the competition presented their concepts to a panel of judges. The panel was made up of representatives from Sound’s executive management team, UW Tacoma leaders, and local community partners Quincy Henry (of Campfire Coffee), Dennis Joyce (of Tacoma Venture Fund) and Gilad Berenstein (of Brook Bay Capital).

“The feedback and confidence in our product were very motivating,” said Gaganjeet Singh, who is pursuing a double degree in business administration and informatics on the UW’s Seattle campus. “Being able to participate in this challenge has really helped us with our vision for Incogify. We want to express our gratitude to Sound, UW Tacoma and their partners as this was an amazing experience for us.”

Winners of the competition this year received $10,000 in total cash prizes, supported by Sound, and a renewable 6-month membership with UW’s CoMotion Labs. “Incogify will greatly benefit from the financial support of Sound and from the start-up resources in CoMotion Labs,” said Michael Helser, assistant director of the Center for Business Analytics. “We’re pleased to partner with Sound to discover and enable the next generation of fintech entrepreneurs in our region.”