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8 Steps to Manage Transgressions and Rebuild Trust with a Brand

Shailendra Pratap and Shalini Sarin Jain have co-authored a groundbreaking book titled Managing Brand Transgressions: 8 Principles to Transform Your Brand, offering a comprehensive roadmap for navigating brand crises, with numerous real-world case studies from the past 50 years.

August 30, 2024

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  • Milgard School of Business
  • Research

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Game Changer

Army veteran Heidi Lee’s passion for the business of sports is driving her success

July 17, 2024

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  • Milgard School of Business
  • Student profiles

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Welcome to the Class of 2024!

We are celebrating the amazing achievements of almost 1,800 newly-minted UW Tacoma degree holders.

June 6, 2024

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  • AAPI THRIVE
  • Academic Affairs
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  • Milgard School of Business
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  • Student Affairs
  • Student profiles
  • Undergraduate education
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UW Tacoma Joins National Engineering Network

UW Tacoma has been accepted into KEEN, the Kern Entrepreneurial Engineering Network, dedicated to training engineers to have an entrepreneurial mindset.

March 20, 2024

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  • Academic Affairs
  • Global Innovation & Design Lab
  • Milgard School of Business
  • School of Engineering & Technology
  • VIBE: Veterans Incubator for Better Entrepreneurship

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IIGE Students Shine at National and Regional Conferences

The IIGE congratulates seven students across the NextGen Civic Leader Corps and Global Honors Programs for awards and conference acceptances nationally and regionally.

March 9, 2024

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  • Awards
  • Study Abroad
  • Global Honors
  • Global Innovation & Design Lab
  • Innovation & Global Engagement
  • Legal Pathways
  • Milgard School of Business
  • Scholarship profiles
  • School of Interdisciplinary Arts & Sciences
  • Student governance
  • Student Life
  • Student Transitions & Success
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Indonesian Delegation Visits UWT Sports Enterprise Management

The State Department visitors were from the Indonesian Ministry of Sport, national sports associations, youth sports leagues, and athletic events planning committees. They will be a critical part of a team looking to bring large-scale events, like the World Cup, to Indonesia.

March 5, 2024

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  • Milgard School of Business

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NIL: Then and Now

The adoption of NIL in 2021 expanded the ability of all athletes to profit from their personal performance. Giving them more control over their financial future and enhancing their marketing potential through brands and other marketplace opportunities not yet determined.

January 29, 2024

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Together, We Are Doing Great Things

Twelve stories from 2023 illuminate a year of growth and accomplishments at UW Tacoma.

December 22, 2023

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  • Academic Affairs
  • Advancement
  • Alumni
  • Community partnerships
  • Community support
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  • School of Education
  • School of Engineering & Technology
  • School of Interdisciplinary Arts & Sciences
  • School of Nursing & Healthcare Leadership
  • School of Social Work & Criminal Justice
  • School of Urban Studies
  • Student Affairs

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Doing Good by Doing Business

While still a student, Raihab Baig, '20, embraced the idea of corporate responsibility and now shares her passion as a recruiter and advisor for the Milgard School of Business.

December 19, 2023

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  • Alumni Profiles
  • Milgard School of Business
  • Center for Leadership & Social Responsibility
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Demystifying Artificial Intelligence with AI Sandbox

The Milgard Center for Business Analytics brings AI tools to students allowing for safe experimentation and a structured practice with varied levels of programs.

December 1, 2023

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  • Milgard School of Business